High level sports sets extremely high standards. To continu to improve performances (faster, further, higher,...) and to make a difference, athletes need help from technology and science.
The innovation potential of sports in the region is remarkable because of the presence of knowlegde and expertise. There are numerous research teams thata are playing a pioneering role in this area. In addition, several companies invest in innovative technologies for the sporting sector. Furthermore, sportsclubs and athletes are willing to test new developments and implement new technologies.
However, these actors are barely cooperating and not aware of each other's activities. Sports.tech fills this gap and creates potential for interdisciplinary networks, communication and fast technology transfer of innovations in sports.
"The power of co-creation"